You Might Be 'Upper-Class' If You Pay For This Luxury Item In All Cash
Higher living costs and post-pandemic economic shocks have caused relying on loans and credit to increasingly become the norm for Americans across the country. It's hard to pay for something outright when buying it would mean you have less money to attend to other needs or require you to take money out of your emergency savings. It's so bad that, according to the Federal Reserve, from November 2005 to November 2025, revolving consumer credit outstanding has seen a 55% increase from $833.1 billion to $1.294 trillion. The Federal Reserve has also found that credit card balances spiked nearly 33% from Q4 2019 to Q3 2025, and that household debt rose over 30% in the same time period. All these fluctuations suggest the number of people who can afford to make big purchases in cash outright is dwindling, and this level of financial flexibility is becoming a clearer and clearer marker of wealth.
However, it's one thing to avoid the downsides of a buy now, pay later plan to buy a $2,000 TV; forking out the tens of thousands of dollars or more you'd need to buy a nice car or a boat all cash is very different. Alongside houses, furniture, and vacations, buying vehicles — especially luxury vehicles — has long been a visible yardstick for measuring wealth. Doing so without taking out any kind of loans could mean you've transcended the working and middle classes and definitively entered the upper class.
The level of income necessary to buy a large vehicle in cash
If you're still working, buying a car or boat in cash requires significant residual income after essential spending. To put this into perspective, the U.S. Bureau of Labor Statistics' (BLS) Consumer Expenditure Survey reported that the average annual household expenditure in 2024 was $78,535. This figure includes housing, food, transportation, healthcare, insurance, and discretionary spending. While Gen Z would consider you upper class for making even less than that figure annually, any cash savings for a major purchase would need to come on top of this amount.
In 2025, the average new car price in the U.S. was just over $50,000, according to Kelly Blue Book. If your household aims to save for a $50,000 car over five years, you would need to set aside about $10,000 per year. Adding that to the BLS's average expenditures implies a minimum annual income of roughly $88,500, assuming your spending remains average and your savings stay consistent. Large recreational boats, meanwhile, have sold for around $150,000 on average in recent years, according to market data published by Boats Group. Therefore, the average consumer would need to save around $30,000 extra per year over the same five-year period, pushing the necessary income to about $108,500 annually.
However, these figures don't account for potential sales tax on the vehicles, emergency savings, lifestyle inflation as income rises, and other potential hidden costs. Once you add those factors, the realistic income required to buy a new vehicle with cash moves much deeper into six-figure territory.
The portfolio necessary to make a major purchase in cash
Yearly earnings aren't everyone's only source of cash: Many retirees and high-net-worth households may also pull cash from savings or investment portfolios. Of course, if these people don't have regular income, their spending is constrained by the need to make their portfolio last. Financial experts often rely on the 4% rule for retirement savings, which suggests that retirees can take out about 4% of their investment portfolio per year without a high risk of running out of money over a 30-year retirement.
Applying the 4% rule, spending $50,000 in cash implies losing roughly $2,000 per year in lifelong retirement income not accounting for interest. To absorb that loss without increasing long-term risk, a retiree would need a portfolio of about $1.25 million to buy a new car. For a $150,000 boat, that figure rises to $3.75 million. According to many, this isn't enough money to retire rich, but it could put you in the retirement upper class.
Non-retired or early retirement wealthy families with no active income streams may need to go even lower than 4% since their capital might need to last longer than 30 years. To last 40 years, you'd need to take out around 3.5%, and that figure progressively lowers the longer you need it to last. That means financially responsible high-net-worth families would need anywhere between $2 million and $5 million at the very least to spend between $50,000 and $150,000 in all cash.