The Vintage Godzilla Toys That Could Be Worth Hundreds Of Dollars

Godzilla, the dinosaur-like fictional monster, originally stood 164 feet tall when created for a black-and-white Japanese science-fiction film debuting in 1954. This film was released only nine years after Japan had endured two nuclear explosions at World War II's end; in the film, this fictional creature was formed through a nuclear experiment gone awry, reflecting Japanese trauma. Two years later, Godzilla appeared in a United States film, spreading its influence and, in later Japanese Godzilla films, the creature grew in size while becoming somewhat more benevolent. Some of the old movie posters can be worth a ton, with one from 1955 advertising the original movie's sequel, "Godzilla Raids Again," on authentic Japanese paper going for $20,000 on Japan Poster.

With such iconic history, certain figurines can now also be worth plenty of money. According to The Gamer, a 1954 figurine from the Gigantic Series was worth between $800 and $1,100 in 2024. Clearly, old action figures can be valuable. 

With Godzilla figurines, though, it's more complicated. No company released Godzilla toys in 1954, but a Japanese company released a toy rifle debuting in 1955 to accompany the sequel film, "Godzilla's Counter Attack." In 1964, Aurora Models released the first Godzilla monster kit, which means that 1954 toy references refer to the Godzilla design used rather than the production date. For example, a X-Plus Gigantic Series Favorite Sculptors Line 1954 Godzilla PVC Figure was going for $950 on eBay in December 2025. When scrolling down, this text appears: "Godzilla 1954 garage kit released by Inoue Arts in 1986." 

Other Godzilla toys worth plenty of money may be worth investigating. In 1966, Marusan — a Japanese toy company founded in 1947 – released the first vinyl Godzilla figures with its design reminiscent of American Godzilla models. This company continued to make Godzilla figures until it closed in 1970, and some people like to collect this company's figurines. Marusan Godzillas were often molded blue vinyl highlighted with silver while another version, a green Godzilla, is so rare that finding it would likely be a once-in-a-lifetime discovery. The following year, after the release of the film, "Son of Godzilla," the toy company created small figurines in green, which can be hard to find, with the red virtually impossible to uncover. 

If wanting a Marusan toy, once again trace its details. For example, Radar Toys, in December 2025, offered a Marusan action figure. Looking more closely, it's a "faithful recreation" of a Marusan Godzilla design. This includes the in-demand neon Hawaii variant. These toys come in blind packaging, though, and figurines received may come in more traditional hues like vintage brown. As another example of using the year 1954 in descriptions, on eBay, a pair of 1954 Marusan Lot Glow in the Dark 9" Figurines, in December 2025, was selling for $799.99. Marusan didn't release Godzilla figurines until 1966, so these could only be Marusan reproductions. Although not all Marusans are stamped, check for their marks to help ensure maker authenticity.