Texas Roadhouse Secretly Owns Two Other Chain Restaurants - But Will They Grow?

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Love it or hate it, Texas Roadhouse has taken the casual dining scene by storm. With 728 Texas Roadhouse restaurant locations across every single state but Hawaii, chances are good you've seen a Texas Roadhouse restaurant even if you haven't eaten at one yet. In fact, per Technomic's 2024 Top 500 Chain Restaurant Report, Texas Roadhouse is officially the top fast casual restaurant in the U.S. — beating out the longstanding consumer favorite and champion, Olive Garden.

As one of the steakhouses mounting a comeback post-pandemic, Texas Roadhouse has been doing exceptionally well for itself. With that said, it never hurts to try out a money saving hack the next time you eat at a Texas Roadhouse. Despite price increases that might have put off some consumers, the brand reported a 9.6% increase in total revenue, as of the end of Q1 2025. Meanwhile, during the same period, the company's comparable restaurant sales increased by 3.5%. However, these sales figures are not for Texas Roadhouse alone. As of April 2025, Texas Roadhouse, Inc. also lays claim to two additional restaurant concepts, with 50 Bubba's 33 locations, and 14 Jaggers locations.

In the company's earnings report, Chief Executive Officer of Texas Roadhouse, Inc., Jerry Morgan, stated that the brand had, "once again delivered traffic growth across all three of our brands. During this period of economic uncertainty, as always, we remain focused on the fundamentals of our business and on what we can control, which is creating an environment where our Roadies want to work and our guests want to dine."

Bubba's 33 brings consumers a casual dining experience with a more sports-bar-themed atmosphere. Originally founded in 2013, the chain primarily focuses on pizzas, burgers, and wings. Kent Taylor, the original Texas Roadhouse founder and CEO explained the unique reason for creating Bubba's 33 in his book, "Made From Scratch: The Legendary Success Story of Texas Roadhouse," where he wrote, "I had attended a restaurant CEO's meeting ... I received the cold shoulder from the heads of Outback and Applebee's – no surprise there – but I got the same from the head of Buffalo Wild Wings. Since Texas Roadhouse was competing with the first two, I understood, but why would the head of a sports-bar franchise dis me? So, I decided to take a shot at competing with them."

That shot appears to have been fairly successful. In the company's Q1 2025 financial report, the weekly sales for an average unit volume (AUV) Bubba's 33 location was up 18.6%. To better understand how significant this is, it's important to know that an AUV is the average annual sales generated by a single location within a chain. In May 2025, the brand told USA Today that it intends to open a whopping 30 new locations – split between Bubba's 33 and Texas Roadhouse — in 2025, with locations planned across 17 different states. The company also stated that they intend on opening 30 new locations per year, which would show significant growth for a brand that, as of July 2025, currently lists 50 locations.

Texas Roadhouse's founder, Kent Taylor, explained to the Louisville Business Journal in 2020, that Jaggers was born from the question, "What if Chick-fil-A and Five Guys got married and had a kid." Originally debuting in 2014, Jaggers, unlike Texas Roadhouse's other concept, focuses on low-priced lunch offerings like burgers, chicken, and salads served via counter style or a drive-through. In fact, Texas Roadhouse's current CEO, Jerry Morgan, described the chain to Forbes as appealing "to a different segment than those who want steak and potatoes." Price point is a major factor in setting Jaggers apart from its sister brands, with Morgan emphasizing that the average check at a Jaggers location is just $10.70 for a burger, side, and drink. He also said, "You have sandwiches, burgers, salads and milkshakes, an opportunity to win with quality food, served with hospitality."

With that said, the brand has 14 total Jaggers locations, even boasting an international location on U.S. Army Garrison-Humphreys in South Korea. With that said, Texas Roadhouse has been quite cautious with its growth of the brand, if 14 stores in 11 years is any indication. Citing strong competition in the fast food sector (not to mention how many burger chains are closing stores), a dedication to in-store efficiency, and a company focus on house made ingredients, Morgan told Forbes that the brand is ready for faster expansion, and that it wouldn't be unheard of to expect more Jaggers locations in the near future. He highlighted how Jaggers is "Bringing value-focused, made from scratch food to the fast casual space."