The Luxurious Louis Vuitton Bag That's More Than Doubled In Value Since 2010

Louis Vuitton's Neverfull MM tote was $645 in 2007. Since then, it has evolved into a sought-after luxury investment. CloverSac's pricing archives show that after a slow stretch around 2010, when the monogram canvas version sold for $750, the bag has seen around 12 price hikes, climbing to $2,130 by April 2025. That's a 230% increase from its original price, far outpacing inflation and even many traditional investments.

Louis Vuitton follows a sharp, intentional pricing strategy that fuels its growth. It is designed to keep the brand's image aspirational, a deliberate scarcity model that turns everyday bags into appreciating assets. For example, in April 2025 alone, the Neverfull MM tote jumped $100 overnight. That resale heat also drives interest in lower-cost alternatives. Today's shoppers are chasing options, like luxury Bottega bag alternatives as well as luxurious Christian Dior bag alternatives, items that look and feel original, without the steep price tag.

Louis Vuitton's strong value retention isn't just talk, it outperforms competitors like The Row and Prada. Rebag's 2024 Clair report calls LV a "unicorn" brand, one of the few with value retention above 85%. In plain terms, nearly eight to nine out of every ten dollars spent on an LV bag can often be recovered at resale. The Row, known for its quiet luxury appeal, saw its resale value jump to 73% in 2024, per Rebag. Prada falls just below that. According to Rebag's 2024 Clair report, Prada bags average about 69% value retention, with key styles like the Cleo Shoulder Bag and Triangle Logo Open Tote holding 84% and 87% value respectively. Louis Vuitton, however, did not outperform Hermes, the brand that holds its value better than gold. 

The Louis Vuitton Monogram Neverfull Tote has always been a go-to piece, but by 2024, it turned into a real investment item because of a carefully managed scarcity. Rebag's 2024 Clair report shows the Neverfull Tote holds an average resale value of 158%, with pre-owned bags often selling for $3,200 to $3,500, even when the retail price was $2,030. That kind of markup isn't random. In May 2023, Louis Vuitton quietly rolled out a waitlist for the Neverfull, releasing stock slowly while demand kept rising. By limiting supply instead of flooding stores, LV can turn an icon into a scarce item whose resale price outpaced what you'd pay at its own boutiques.

Louis Vuitton has long relied on proven marketing tactics, and its artist collaborations are among the most effective. These partnerships often turn practical bags into high-value collectibles, pushing resale prices far beyond even the brand's already strong baseline. In its 2023 forecast, Highsnobiety called the Louis Vuitton × Yayoi Kusama drop the year's biggest resale event, and it was right. Today, the Pumpkin Neverfull tote from that collection lists for $95,000 on The RealReal. That is the result of Kusama's cult fan base combined with LV's ultra-limited release strategy.

Few collaborations highlight price inflation like Louis Vuitton's street-luxury drop with Supreme. The Epi-leather Keepall 45, which originally retailed for $3,650, now sells for $10,612 on StockX, and can hit $12,751. GQ reported that the U.S. release of the Supreme × Louis Vuitton collection was limited to just two pop-up locations, Los Angeles and Miami, with only a few pieces available. Fans elsewhere had no choice but to head to the resale market. Just days later, Louis Vuitton's client-services team emailed buyers confirming the collection would no longer be sold in any stores or online, officially canceling the follow-up release and locking in scarcity on the secondary market. The blend of LV's classic monogram with Supreme's fan base showed how combining scarcity with crossover hype can push, even a duffel bag, to retail at five figures.