Selling This Household Item On Amazon Could Earn You A Ton Of Money

If you are tight on cash, there are strategies like selling certain electronics before retiring as well as the old pieces of furniture that can earn you a ton of money. But another strong option is power tools. Why? Because the global Do-It-Yourself (DIY) home improvement market is presently valued at $980 billion, and power tools are one of the top-selling categories on Amazon, with the global market valued at $44.36 billion.

This rise in demand is fueled by DIY enthusiasts, who mostly rely on tutorials from YouTube and Instagram to tackle projects. They prioritize affordability and always go for tools that are easy to use. Also, tradespeople such as electricians and carpenters work on a daily basis, so they demand durable, high-performance tools.

These two groups create consistent year-round sales, unlike seasonal spikes seen in other categories. Helium 10 Xray shows a high volume of searches (77,108 in 30 days) on drills as reported via Hustle Life. Yet, before you start selling, note that sellers on Amazon have varying listings of tools that cater both to casual hobbyists and professional contractors. This makes sure it's easy to buy tools like cordless drills, orbital sanders, and compact saws.

Amazon is assumed to have the highest estimated sales of power tools units per month, with a margin of 73% buyers as of 2023 and estimated sales number of 150,000 units per month. Tools with extra parts like brushless motors or extended battery life easily sell at higher rates than others with normal features. Pricing differs across platforms. 

Premium brands like Worx, DeWalt, and Makita sell between $155 to $250 per unit. A DeWalt 20V MAX cordless drill is sold for $279 on Amazon. Yet, the same product sells for $99 at Lowe's, and then sells for $288 on Newegg. A Nitro20VWorxSaw with a comfortable fit and easy to maneuver, sells for $155 on Amazon and $175 on Walmart. There's also a booming market for refurbished products. Many lightly used versions of DeWalt 20V MAX cordless drills are listed for $130 to $150 on the refurbished units certified by Amazon.

However, you need to know that sellers that leverage Fulfillment by Amazonn (FBA) tend to maintain a sales profit of at least 15% to 25%,and sustain their revenue as they experience higher conversion rates due to their eligibility as Seller Fulfilled Prime members. Third-party sellers on eBay or Walmart Marketplace often experience lower traffic, but its seller fees undercut Amazon prices by 10% to 15%. For used power tools, platforms like OfferUp have their average resale prices at 40% to 60% of retail, though niche pro gear (e.g., Festool sanders) might retain 70% value due to durability claims.

To maximize profits from the sale of power tools, especially as an Amazon seller, you need to understand everything about strategic listing optimization, dynamic pricing, and targeted marketing. Use SEO-optimized titles filled with high-volume keywords like brushless motor or cordless drill with battery. For product image, choose high-resolution images. Listing products with live photos can help you achieve 42% higher click-through rates than when you use generic shots of products.

If a DeWalt drill averages $199, you can set your pricing at $189 and add a "Limited Stock" badge, to help drive urgency. Bundling complementary items never fails to work as a sale magnet. Pairing a drill with a set of drill bits and a carrying case can increase average order value (AOV) by a great percentage. You could put together accessories like batteries or saw blades too. They will offer upsell opportunities with decent profit margins.

The best marketing strategy demands a dual focus on Amazon's ecosystem and other external channels. You can try sponsored ads, or create short demo videos and post to TikTok or Instagram. Reels tagging #DIYTools can funnel traffic directly to listings. Customer reviews remain critical; listings with 4.5+ stars and high number of reviews tend to achieve faster sales, more than those below 4 stars. Niche branding, like specializing in the sales of eco-friendly tools or compact design products for urban workshops helps you target a particular audience, while it also limits competition.