This Major Retailer Is Cutting Prices On Nearly 2,000 Items Ahead Of The Holidays

On September 29, 2026, Target announced price reductions on nearly 2,000 clothing and footwear items, accessories, and home products ahead of the typically costly holiday shopping season. According to the statement, these reductions come on top of more than 10,000 other lowered prices over the year prior. While the exact savings aren't fully disclosed, price comparisons show savings of up to around 22.5%. However, with reductions varying significantly by product, just how much you can save will depend entirely on your shopping list.

Among the specific price cuts called out by Target were women's long-sleeved tees, which dropped 20% — from $15 to $12. Meanwhile, the average price of women's shoes fell from $40 in 2025 to $35 – a 12.5% reduction. Target also reported that nearly 70% of its new women's shoe styles are lower-priced, with children's rain and winter boots approximately 15% cheaper, on average, when compared to 2025. Also, as one of the best budget-friendly stores for household essentials, its worth mentioning that Target's bedding prices are, on average, down 15%.

If you're wondering why Target's cuts seem generous, consider the 2025 sales slump that prompted Target's return-to-office order. Target has ground to competitors — with analysts finding that clothing and home goods were among the top categories in which Target lost market share over the past several years. As such, it is likely that Target's newly announced lower prices are intended to help bring some of that business back.

In Deloitte's 2026 holiday retail survey, 79% of respondents expected holiday items to cost more than last year. They also planned to spend $1,654 on average, up approximately 4% from 2025. That means some shoppers are budgeting more due to the expectation that purchases will cost more. This could give Target an opening to win business by giving shoppers a strong financial reason to choose Target when deciding where to spend during the holiday season.

As for why Target's price reductions are happening as early as late September, Deloitte found that 22% of consumers planned to shop early in 2026, with respondents reportedly expecting to spend roughly 28% of their total holiday budgets by the end of October. This is the highest holiday budget portion in six years. With that in mind, announcing price cuts in September gives Target a chance to compete for those early holiday purchases — before consumers spend that money elsewhere.