Taylor Swift's Eras Tour Bonuses Might Make You Pause
Taylor Swift is a pop icon with cowboy boot roots, and one of the most financially successful women in the music world. While her Eras Tour defied usual pop concert lengths and broke all sorts of tour records, it also officially concluded on December 8, 2024. A six-part documentary series airing on Disney+ in December 2025 covering the Eras Tour has revealed that Taylor Swift is as generous toward her cast and crew as she is committed to her own music.
In the second episode of "The End of an Era" Swift is seen preparing thank you notes and bonuses for her performers and crew members. Swift hand-writes notes, wax-seals envelopes, and extols the virtues of those she works with. She then hand-delivers her bonus letters to her Eras team, to shocked faces. This is because Taylor Swift has reportedly paid out Eras Team bonuses to the tune of $197 million.
While Swift has paid top dollar for Eras Tour insurance and shelled out big money for Eras Tour security, the bonuses get a special highlight in the series. "Bonus day is so important because setting a precedent with the Eras Tour is really important to me. Because people who work on the road, if the tour grosses more, they get more of a bonus," Swift says in the "Magic in the Eras" episode. "And these people just work so hard, and they are the best at what they do."
Who gets the bonuses
The bonus amount Taylor Swift paid her dancers on the Eras Tour was edited out of the docuseries footage. However, dancer Kameron Saunders is shown reading the bonus total out loud to fellow dancers, to a pleased and stunned response. The tour's dancers might be the most visible aspect of the tour, and learned new choreography for "The Tortured Poets Department" leg of international shows. However, musicians, caterers, makeup artists, hair stylists, wardrobe workers, and truck drivers are also included in the team. Swift even paid truck drivers for the Eras tour a bonus of $100,000 for their work hauling gear all over their own legs of the tour.
Michael Scherkenbach, the founder and CEO of Colorado-based Shomotion (one of two trucking companies used by Swift), said almost 50 members of the trucking crew received the large bonus, far over the typical bonus of $5,000 to $10,000. Scherkenbach tells CNN that the bonus amount could be a child's college tuition payment, or a down payment on a house. "Look, fair wage doesn't put you in a position to buy a home," Scherkenbach says. "But this opens up that possibility." With that kind of you money, you won't likely reach a deal on Taylor Swift's former luxury Cape Cod mansion, but such a hefty down payment could go far in some of the cheapest states to buy a house.
Why such high bonuses might be paid
Swift may pay such high bonuses to always keep her team members onboard. Swift once lost some dancers to a Katy Perry tour. This caused a rift between the pop stars, and inspired "Bad Blood." Though Swift and Perry have patched things up, Swift's bonuses make it safe to say that crew will think twice about ever bailing on Swift.
Swift is concerned with career longevity, and tipping her team well means she will likely continue to pack a powerful touring punch for as long as she cares to perform. The New York Times reported that the Eras Tour earned $2,077,618,725 in ticket sales, with over 10 million tickets sold across 149 global shows. This is double the gross ticket sales for any other show in concert history. While Swift used a massive chunk of her Eras Tour profits to purchase her masters back for $360 million, she seems determined to continue to tour.
Swift seems excited about her pending nuptials (and her expensive engagement ring from Travis Kelce), but in a December 2025 appearance on "The Late Show with Stephen Colbert", Swift joked about a culture that was constantly asking her to go away, so she could be discussed as a past success. "I don't want to," Swift laughed, to applause from the audience. By paying such high bonuses, Swift knows all too well that she can hold on to the best in the game for her next major musical move.