The Minimum Net Worth Of A Dunkin' Donuts Franchise Owner
Dunkin' Donuts has clear financial rules for new franchise owners. You need to show at least $500,000 in net worth and $250,000 in cash or funds you can use right away for each store you want to open. Aside from this, franchisees must pay a one-time fee of $40,000 to $90,000 for each store they open. The exact fee depends on where you plan to put your shop, and it is due when you sign the franchise agreement. The fee does not cover land, construction, or equipment costs. Compared to competitors, Dunkin's initial investment differs from getting a McDonald's franchise and is generally higher than a Chick-fil-A franchisee would have to pay.
Once you open a Dunkin' Donuts store, you pay two main fees every month based on how much you sell. The first is a royalty fee of 5.9%, and the second is an advertising fee of 5%. Both are taken as a percentage of your total sales and must be paid weekly on Thursdays, covering the previous week ending with the close of business on Saturday, regardless of profit. These fees come on top of what you already pay for in rent, worker pay, and food. So when you plan your budget, be sure to include these. Failing to plan for these costs could turn being a franchise owner into one of the worst business mistakes you can make today.
How to budget for a Dunkin' Donuts franchise
Beyond Dunkin' Donuts' money requirements, you must also cover the full cost of building your store. The company claims that it usually takes about $526,900 to $1,809,500 to get started, depending on your shop's format and location. The 2025 Franchise Disclosure Document (FDD), via Franchise Charter, breaks this into site work, construction, equipment, signage, technology, permits, inventory, training, utilities, and pre-opening advertising. A freestanding store can run $526,900 to $1,832,500, a spot in a shopping center runs $437,500 to $1,333,500, and a gas station or convenience setup costs $210,900 to $1,065,500.
You will need to create a budget based on the type of store you want to open. Use the current FDD as your guide, as it lists the main costs for each shop format. Be sure to plan for payroll and restocking inventory during the first months, since running out of money early is common. Be sure to compare Dunkin' Donuts' published investment range, then compare it to the FDD you get during the application. Ensure your budget includes not only store construction, but also a buffer for equipment delays, last-minute changes, or holdups on getting your permit. Having a verified budget, available cash, and a clear investment plan can speed approvals and make it less likely you run into money trouble while building your store.