A 24-Piece McDonald's Toy Set Inspired By Marvel Movies Is Worth More Than $100

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McDonald's is one of the best-known fast food chains in the world, thanks in part to its iconic menu items like the Big Mac and its clown mascot, Ronald. Beyond food, McDonald's is a place for kids to have fun and take a slice of that joy home with them in the form of a Happy Meal. While the burger, nuggets, and fries might be the draw, the real treasure inside the red box with a smile is the toy.

Joining forces with Marvel in early 2019, McDonald's released an "The Avengers: Endgame" collection of Happy Meal toys in conjunction with the movie hitting screens in April of that same year. By 2025, a complete set of these McDonald's Happy Meal toys was worth a ton of money. So if you can collect all the pieces and sell the collection on sites like eBay, you'll see a nice return on investment for a free toy that comes with the purchase of a McDonald's spread that costs less than $8.00.

McDonald's toys from the '90s are worth a ton of money today, and newer toys released in the 2000s and 2010s are starting to gain value and popularity with collectors. When McDonald's announced "The Avengers: Endgame" promotion, it included the 24 exclusive toys, as well as a promo on the fast-food chain's app, where diners could unlock seven virtual Avengers and watch exclusive behind-the-scenes footage from the Marvel movie, according to Cosmic Book.

The full set is made up of figurines inspired by the Marvel Cinematic Universe and includes notable characters such as The Hulk, Iron Man, and Black Widow in mini-figure forms, standing in fun poses on engraved stands. Each one of these Avenger toys has a unique action as well — Thor raises and lowers his hammer; Captain America moves his shield back and forth; and Black Widow twirls her staff. Ten of the toys are Avengers wearing the matching Quantum Realm suits featured in "Endgame." They light up blue and come in packaging labeled "Team Suit." As some Reddit users documented, it was tricky collecting all 24 toys from McDonald's Happy Meals during the 2019 promotion. While eBay is now the primary spot to find individual Avengers or full "Endgame" sets, sites like Etsy also include listings; in August 2025, a partial set in a display was being sold for $56.00.

When it comes to this 24-piece set of "Endgame" Happy Meal toys, you can make the most money by getting the entire collection completed and then selling it online, where one full set sold for $119 back in 2022, as noted by Work and Money. That's because a number of collectors attempt to buy the full sets of Happy Meal toys in order to corner the market when selling them later, which makes them highly valuable even when they're relatively new. These buyers and sellers are hoping to take advantage of the popularity now or hold onto them for a future sale, like other old childhood toys that are now worth a lot of money.

While the aforementioned set sold for over $100 three years after the Happy Meal promotion, in 2025, an eBay buyer snagged the collection for just $50. This proves that you might be able to turn a profit on full collections of certain McDonald's toys by selling them sooner rather than later. But if you still want to get your hands on a full "Avengers: Endgame" Happy Meal set in hopes that it will eventually increase in value, just remember that it will be worth the most amount of money if all of the toys are in mint condition and sealed in their original packaging. Prices of the sets vary wildly on eBay, where they can be found for as little as $30 or as much as $200.