The Transformer Toy That Could Be Worth $700 In 2025

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Transformers taglines say that they are "robots in disguise" and "more than meets the eye." That's certainly true if you consider that the Japanese toys were brought to the U.S. by Hasbro in 1984, given their own Saturday morning cartoon show in the '80s, and now demand big paydays for collectible toy traders around the world. Just like the robots themselves, there is more than initially meets the eye when it comes to their worth.

Many of the series' action figures are worth a ton of money today, perhaps more than you might realize, with some hidden worth built into these bots over the decades, including smaller versions of the toys like the G1 Micromasters Dai Atlas, which first appeared in the comics connected to the franchise. The Gamer noted that a G1 Micromasters Dai Atlas is easily worth over $700 in 2025. That puts it on par with the blue Micro Change Ravage, another Transformer toy that is estimated to be valued at $700 or more. 

Collectors who are on the prowl for one of these valuable action figures tend to seek out the Japanese version of the G1 Micromasters Dai Atlas, in box and hopefully sealed, which only increases the overall value of the toy. While one eBay seller is listing their G1 Micromasters Dai Atlas sans box for $433.15 at the time of this writing, another eBay listing with the original box is as low as $295.99, so it pays to shop around to get the best price for the most pristine version of this Transformer toy. 

Action figures like the G1 Micromasters Dai Atlas are actually on the low end of what collectors can pay for Transformer toys. In 2024, Love To Know listed some of the most expensive Transformer toys originally released in 1984 to have been sold recently are a G1 Starscream for $1,399.99, a G1 Wheeljack for $2,374.99, and a G1 Megatron for $4,073.76. There is no denying that Transformers are one of several iconic toys from the '80s that are now worth hundreds of dollars in 2025, but they also have staying power and relevance over other franchises over the last 40 years.

That's because Hasbro, the company that owns Transformers, managed to keep the franchise popular through a series of reinventions, including movies that were released over the course of nearly four decades. That meant that as the kids who watched the cartoons and read the comics grew up into adults, there was a new version of Transformers every few years for them to buy into. Not to mention, new generations of fans were brought into the fold thanks to nine movies all released between 1986 to 2024, with a total worldwide box office grossing $5,413,674,663 to date, according to The Numbers. Generating figures like that means that Transformers will likely continue to grow in value and produce new collectible items for years to come.