You've Been Warned: This Popular Jeep Car Has Terrible Resale Value
A Jeep model that is renowned for its roominess, quality interior, and exterior toughness can also shed a lot of monetary value in just five years. The Jeep Wagoneer was listed by tech and automotive website SlashGear as among the five jeep models with the worst resale value. According to SlashGear, the Jeep Wagoneer retains just 45% and 53% of its value after five years. Its larger sub-model, the Wagoneer L, can only keep 50% of its value after five years. And the value retention of the smaller electric sub-model after five years, the Wagoneer S, is from 40% to 50%.
Automobiles can depreciate very quickly in value, with many models losing 10% of their worth before they are even purchased. Regular maintenance can slow the depreciation of your vehicle's resale value. Yet it is the brand's reputation, and how it competes with other vehicles, that can make or break a car's resell value. For example, the Jeep Gladiator truck brand from 2023 has a remarkable resale value of 71% due to its rep as a durable vehicle. But while many SUVs can also withstand punishment, and are capable of off-roading, some brands do not command high prices in the resell market.
With lots of competition, the Wagoneer was way too pricey
Wagoneer is far from being the worst brand at value retention among SUVs. The value of a Jeep Wrangler 4xe can fall as low as 40% in five years. And it is not just Jeep SUVs with an issue with depreciation. The Alfa Romeo Stelvio is a luxury SUV that had a massive price drop in 2025.
The Wagoneer entered a very competitive SUV market, which Stellar Market Research estimated to be valued at $528.32 billion globally in 2024. Yet, despite the competition, Jeep slapped high prices on the Wagoneer, with its 2024 models starting at $64,945, according to online car magazine Motor1. It was a move that went "too far," Bob Broderdorf, head of Jeep for North America, admitted to Motor1, which led to price cuts of nearly $6,000 for the 2025 model.
Another factor was that while the Wagoneer ran smooth and had plenty of interior room that was "covered extensively" by infotainment screens, Jeep tended to "save the best tech" for the pricier Grand Wagoneer, per a review from Car and Driver, the Wagoneer's luxury brand that had starting prices at just under $94,000 for the 2024 model. The Grand Wagoneer, incidentally, was a Jeep brand that could just retain between 44% and 51% of its value after five years.
The Jeep Wagoneer is an expensive fix and its EV brand may need refining
As for maintenance and repairs, Wagoneer owners can expect paying $11,599 during the vehicle's first 10 years off the assembly line, which is $3,391 more than other SUV models, according to CarEdge. The more massive Jeep Wagoneer L has a larger maintenance bill, per CarEdge, of $11,666 in a decade, which is $3,458 higher than the average SUV. Both Wagoneer sub-brands, as well as the Wagoneer S, have about a 32% chance that a costly overhaul will be needed, which is about 8% worse than other SUV models.
The maintenance and repair bill for the Wagoneer S is $11,579 in its first 10 years, which is $3,371 higher than other SUV models, per CarEdge. Plus, the Wagoneer S has a double-whammy of depreciation as it is both a SUV and an electric vehicle. Electric vehicles tend to depreciate because tech advances tend to make earlier EV models obsolete as well as anxiety over limited car charging infrastructure for brands other than Tesla, according to iSeeCars CEO Phong Ly.
The Wagoneer S needs some work as well, according to Car and Driver, which noted that while the SUV EV had nice acceleration capabilities, the ride it gave was rough, plus it had poor brake settings. And with prices starting at $67,195 for the 2025 model, the Wagoneer S was way too expensive.