The Luxury SUV Car That Had A Massive Price Drop In 2025

In the United States, Alfa Romeo is perhaps best known for its cute Spider convertible sports car. The Spider was immortalized on the silver screen, with films like "The Graduate" and "Fletch" contributing to its iconic status. Aside from that one well-known model, however, Alfa Romeo has struggled in the American market. To wit, only 1,212 Alfas were sold on U.S. shores in the entire second quarter of 2025. Compare that to Stellantis' — the parent company of Alfa Romeo, along with Chrysler, Dodge, Ram, and others — most successful brand; Jeep. Jeep sold 148,832 vehicles in Q2 2025, so clearly Alfa is in trouble, and this could mark a massive price drop for models including the Stelvio.

As one would imagine, these vehicles which aren't selling very well when new are also lingering on the used car market. That goes double for the Alfa Romeo Stelvio, which is also plagued with being a luxury SUV. According to some experts, luxury SUVs are currently failing to find buyers and accumulating dust at dealerships. Reasons include their high price, stubbornly elevated auto loan interest rates, rising car insurance costs, and overall worry over the strength of the economy.

That's not to mention that during summertime, the next model year's vehicles are almost out. That forces discounts on leftover inventory. For example, many model year 2026 cars and trucks will start hitting dealerships in September 2025. That's particularly poignant for the Stelvio, because a radically different looking clean-sheet redesign is on the horizon for sometime in 2026.

Besides pressure on the luxury SUV segment of the market in general, the Alfa Romeo Stelvio has some problems of its own. According to Car Edge, which professes to help you save money on your next car, the Stelvio depreciates in value a whopping 67% over the course of five years. In other words, a brand new Stelvio with a fairly typical sticker price of $56,723 when brand new will be worth just $18,957 after 60 months worth of driving. That's not too great when you consider that some Toyotas, like the Tacoma pickup truck that's famous for retaining value, lose as little as 20% of their original price after five years.

So why isn't the Stelvio more desirable? There's certainly a stereotype, real or imagined, that Italian cars are both unreliable and expensive to maintain. Professional reviewers also mention that the Stelvio's interior can feel cheap and that its infotainment screen is on the small side. That's not to mention remarks that the rear seat is best suited for children, not full-size adults, plus a smaller cargo area than the competition.

So far, this article has been fairly negative toward the Alfa Romeo Stelvio, but it's not all bad news. Car and Driver remarks that its 280 horsepower turbocharged engine delivers lively acceleration while providing a sporty, aggressive exhaust note. The Stelvio also received high marks for its styling, which is distinctly Italian in the eyes of some enthusiasts. 

Buyers that can live with the Stelvio's shortfalls as a compromise to reveling in all that European flare can certainly score a good deal. According to a quick search of Cars.com, some U.S. Alfa dealerships still have brand new model year 2024 Stelvios sitting on their lots that they're willing to seriously discount. Vehicles with an original MSRP in the $50,000 to $55,000 range are currently being sold for less than $40,000 at certain dealerships nationwide. Potentially, an even lower price may be available with some negotiating, like never saying these things to your new car salesperson.

Buyers who insist a 2025 model year Stelvios will still receive a discount, but expect to pay approximately 10% to 15% more than folks who are comfortable with driving a leftover 2024 model. Though in reality, even the 2025 model will be rendered somewhat dated in the not-too-distant future when the all-new, completely redesigned Alfa Romeo Stelvio breaks cover in 2026, possibly as a 2027 model. Although it must be said that with Alfa's sales as dismal as they are, one can't help but wonder if Stellantis should cease importing the brand altogether.