The Average Net Worth Of People Who Own A Rolls-Royce Car

Back in 2017, according to Car and Driver, Rolls‑Royce then-CEO, Torsten Müller‑Ötvös, said that Phantom buyers were "almost exclusively" the ultra‑rich — people with at least $30 million in cash. At the time, the base price for the 2017 Rolls-Royce Phantom standard sedan was $417,825, while the Extended Wheelbase version was $492,425. Today, the 2025 Rolls-Royce Phantom runs between $518,000 and $598,000. The math proves that if it took eight‑figure liquidity for a Phantom eight years ago, the bar will be even higher now. 

In a press release in October 2023, Rolls-Royce Motor Cars stated that while its clients were in their 50s in 2010, by 2023, the age range has tilted to people in their 40s, and that move toward younger ownership isn't just a marketing sound‑bite. As early as 2017, 40-year-olds already made up roughly one‑quarter of the world's high‑net‑worth population according to Capgemini's World Wealth Report.

The report showed that people aged 40 to 49 account for 26.2% of all adults with at least $1 million in investable assets. At the ultra‑rich level the spending power is huge because if Altrata's World Ultra Wealth Report 2023, which puts the median net worth of an ultra‑high‑net‑worth individual at about $51 million, is anything to go by, it means there is a cohort of 40-and-above multi-millionaires whose funds can afford a half‑million‑dollar Rolls‑Royce.  

A 2024 post by Exotic Car Trader drew up some comparative analysis, which proves that the average Rolls-Royce owner is worth approximately $30 million in net assets. It further stated that Rolls-Royce is a brand for the ultra-affluent. Meanwhile, data gathered from DuJour notes that the net worth of Rolls-Royce owners often fall within the $20 million to $40 million range. For context, it costs nearly $350,000 to own a Rolls-Royce, but customization, which is common among buyers, can easily markup that cost. When you add annual maintenance, insurance, and storage fees, it becomes clearer why the majority of the owners fall within the ultra-rich bracket.

That is an eight-figure wealth bracket, where assets are substantial enough to absorb discretionary purchases without strain. It's important to note that while $30 million serves as a midpoint, there's also a possibility that most Rolls-Royce owners have a net worth that exceeds this threshold. The common thread that binds all Rolls-Royce owners is the ability to prioritize legacy, craftsmanship, and exclusivity over practicality, a hallmark of the Rolls-Royce brand. However, Rolls-Royce didn't make a llst of luxury cars actually worth your money by Kelley Blue Book.

The manufacturers of the Rolls-Royce brand rely on the ultra-high-net-worth clients that patronize it. This decision also shapes every aspect of the brand's business. First, the brand's bespoke model thrives because it targets a versatile customer base. It deliberately creates varying models that appeal to clients of different ages, whose wealth level permits splurging on the vehicle. It's also common for these buyers to spend upwards of $12,000 while adding personalized details like starlight headliners or custom paint finishes.

Second, Rolls-Royce dealerships have gravitated toward tax-friendly hubs like Monaco, Dubai, and other affluent regions where eight-figure net worths are commonplace and align with the brand's core clientele. Tech and finance industries now generate fortunes faster than traditional sectors, and the manufacturers of Rolls-Royce already tapped into this knowledge, seeing as it has always actively court younger entrepreneurs in tech and finance.

Finally, by retaining and restricting its customer base to the highest wealth threshold, Rolls-Royce boldly defines the brand's competitive edge. Bentley and Maybach are also high-target brands and they both cater to buyers with net worth closer to $10 million, however Rolls-Royce, by contrast, operates on a higher level than its competitors.